Hard Drive Bling

This Hitachi ad for "hard drive bling" could well be the cheeziest viral ad ever. It's passed through "so bad it's good" and has re-entered bad from the other side.

The copy on the page for the concept is equally awful.

"Bling" typically refers to flashy jewelry worn as the ultimate fashion accessory. But hard drives – especially miniature hard drives – are becoming the must-have accessory for today’s portable electronic devices. In the world of consumer electronics, the hard drive has truly become the new “bling” for both the valuable and priceless data they carry.

It's the new vogue.